Brand Names in Advertising

Instructions: You are going on a hunt in to advertising history to find the origin to logos, ad campaigns, slogans and products.

            7 Up    URL: http://www.7up.com/
            In what year did 7-UP become the uncola?  Bonus: Who was the voice for the cola nut?        

Coca Cola Company    URL: http://www.coke.com/flashIndex1.html
Who received the following letters after one of the biggest marketing blunders of all time, addressed to "Chief Dodo, The Coca-Cola Company." He often said he was more upset that it was actually delivered to him! Another person wrote to him asking for his autograph      because, in years to come, the signature of "one of the dumbest executives in American business history" would be worth a fortune.

Burma Shave
What year did Burma Shave start their novel ad campaign and why was it so different form other ad campaigns?

Record Albums
What is Alex Steinweiss famous for?

    http://www.eisnermuseum.org
                                                                                                                                                                                                                                                                                     

Frozen Foods  http://www.birdseyefoods.com/

Who is considered the father of frozen foods? When did frozen food become available to the public?

Famous Ads  http://www.adage.com/century/icon03.html

What product has been using a jolly, rotund figure that is a display of stacked tires resembled a human form since 1898?

What advertising company is responsible for the following ad campaigns “Think small” and “We try harder?”

Chiat/Day with Ridley Scott -- won every industry honor and award for what 1984 commercial shown at the Super Bowl?

What automobile is considered to have a jingle in the top ten of the century according to Advertising Age?

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Statements on Ad History by Ad Men

    "In the beginning," adman pundit Jerry Della Femina has written, "there was Volkswagen. That was the day when the new advertising agency was really born."

In an industry that is by its very nature contentious, there is hardly a soul who would disagree. "Lemon." "Think Small."

The TV spot called "Funeral." They weren't the earliest salvos of the revolution, but they were -- in their assiduously quiet
way -- the loudest.

"Let us prove to the world," wrote William Bernbach in his 1949 manifesto for the "creative revolution," "that good taste, good
art, good writing can be good selling."

If it was a watershed, discernibly changing the culture of advertising or the popular culture as a whole.

The Volkswagen work clearly met this standard. So did the Avis campaign, which dared, heretically, to boast about No. 2-ness.

One stunning example of that daring advertiser's contrarian thinking displayed the repugnant contents of a filthy ashtray. The copywriter had (supposedly) found it in a client rental and displayed it as the exception that proves the "We Try Harder" rule

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